Social Media Ends the Era of Cold Calling

03 Mar

ImageSellers are communicators and what else than the prevailing vogue of social media would suit them the best. The growing craze of social media among the consumers would act as a boon for these sellers. People are aggregating on these social sites and are sharing views on nearly all products they have or plan to own.

In order to tap this pie of the market, corporates are coming up with their internal portals and wikis. This has helped the sales rep to keep themselves updated with the trend and/or product issues that their customers feel. Consumers are receiving a real time feedback from the organization, which in turn is giving them a feel good factor.

In a way, the consumers too are becoming a part of production house for these organizations. They are helping the companies in bringing about the required changes in the products that are being offered to them.

Why the Social Network?

  1. Helps in sharing best practices among the co-workers
  2. Helps in keeping the employees – both internal as well as external – in loop
  3. Consumers may get the answers they are looking for
  4. Helps in getting connected with the potential clients and employers (as I mentioned in my previous post)

These social networks act as an antidote to an era where sellers were left with only an option of cold callings to generate sales. Emergence of these social sites adds a new dimension to selling which cannot be ruled out.

Web presence, is it?

Keeping a strong web presence is the first step towards a strong sales development strategy. Enrolling in social sites and then coming back to it after weeks won’t be an effective way to move ahead. As a matter of fact, credibility is maintained amongst the niche if they happen to witness your presence every now and then. Participation, involvement, monitoring are the best practices in sales strategy approach on web.

Forcing things won’t work. I do not like if am being forced to use a product by a sales rep and so is the case with customers too. Consumers like having their own space too. Let things fall on their discretion than giving judgment on your own. Rest, leave the conversation open 🙂

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Posted by on March, 2013 in Social Media


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