Sellers are communicators and what else than the prevailing vogue of social media would suit them the best. The growing craze of social media among the consumers would act as a boon for these sellers. People are aggregating on these social sites and are sharing views on nearly all products they have or plan to own.
In order to tap this pie of the market, corporates are coming up with their internal portals and wikis. This has helped the sales rep to keep themselves updated with the trend and/or product issues that their customers feel. Consumers are receiving a real time feedback from the organization, which in turn is giving them a feel good factor.
In a way, the consumers too are becoming a part of production house for these organizations. They are helping the companies in bringing about the required changes in the products that are being offered to them.