Social media has more under its wings than the obvious networking and brand building part. Corporates make use of this new wave to network around clients and customers, which further leads to brand building. LinkedIn started in 2003, it was targeted around professional networking amongst employers & colleagues. However, the career bios on its site attracted potential new hires, which gave the site a choice to work on the paradigm of offering job change to its networkers.
The ‘career bios’ is the asset in LinkedIn which gave a slight direction to its workings amongst the niche but what about others which ain’t that serious site/portal, like Twitter, Facebook, Quora & Econsultancy. As a whole, these sites do not have any strong asset except the fact that they all provide web space for networking. Quite similar to the previous site, these sites are also turning table in favor of job hunters. Greg Meyer’s case would suit well in the current scenario.